Fully Booked: The Hidden Gems Author Podcast
Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog. Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers. If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.
Listen on:
Episodes
Thursday Feb 10, 2022
Thursday Feb 10, 2022
Advertising your book is one of the trickiest things for a self-publisher. Do it wrong, and your ad spend can easily outpace your sales. But when you get it right, you can take your career to the next level and beyond. Paranormal cozy mystery writer Trixie Silvertale did just that, and she sits down with us from her writing retreat in Mexico to share the story of just how she made it all happen. Her catalogue was earning $200 a month before she got serious with ads, but now consistently brings in many thousand. This is a tale lined with silver that no author should skip, because Trixie speaks frankly about her numbers and the self-awareness, market research and experimentation that led to where she is now. And the best part is, through her careful monitoring and tweaking of her ad performance, she saw results quickly, and never had to risk everything to make it happen.
Trixie Silvertale
http://trixiesilvertale.com/
Hidden GemsNeed our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
https://www.hiddengemsbooks.com/podcast
Thursday Feb 03, 2022
Thursday Feb 03, 2022
If you’re an author still on the fence about Tiktok, you won’t want to miss this episode. Bestselling author Jennifer Millikin stops by to share her incredible story of how Tiktok changed her career, literally overnight. Jennifer’s video had over 14 million views, turned a 4-year-old book into a bestseller, and even led to it being optioned for a movie/tv deal.
Self-published authors should never be afraid to experiment with new ways to market their books, especially because that often means putting your book in front of a brand new audience. Tiktok may have started off as a way for kids to waste time watching silly videos, but has matured into a platform that authors can no longer afford to ignore. Readers have embraced the platform, creating a massive #booktok community that can not only improve your sales, but potentially change your fortune overnight.
Jennifer Millikin
https://www.jennifermillikinwrites.com/
Jen’s famous TikTok video:
https://www.tiktok.com/@authorjenmill/video/6946330855946194181
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Authors seeking to capture the attention of readers more interested in listening to a book than turning pages may be surprised at all that goes into audiobooks. There’s plenty more to it than simply reading your book into a microphone and selling it.
There are plenty of things to consider, which is why we turned to two seasoned audiobook narrators and producers to help us navigate the sea of questions and decisions that an author needs to make.
Sarah Goer and Karen White walk us through all the factors that authors need to consider when beginning their audiobook journey, such as:
When is the right time in your career to start creating audiobooks?
Deciding whether to do it yourself or simply sell the rights to a company to do for you?
If doing it yourself, what goes into that?
Do you need to hire narrators and producers?
What benefit do you get from them?
And plenty more!
Sarah Goer https://www.sarahbethgoer.com/
Karen White https://karenwhiteaudiobooks.com/
Looking for some help publishing or marketing your book? Check out all the ways Hidden Gems can assist you here: https://www.hiddengemsbooks.com/author-services/
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
In this first episode of the Hidden Gems Author Podcast, Craig Tuch and Roland Hulme discuss the purpose and goals of this podcast, a bit about the author services company Hidden Gems itself, and then dive into a discussion about one of the most important topics to authors in general: Book reviews.
There are ways to position your book to get good ones, but even the best books end up with some negative ones. We discuss why those bad reviews aren’t always as “bad” as authors fear and what they might mean, what can be done about them, and even how they can be used to improve our books going forward.
Looking for some help publishing and marketing your book? Check out all the ways we can help you here:
https://www.hiddengemsbooks.com/author-services/
Are you a reader that loves leaving Amazon reviews and getting free books? Then you’re in luck! Sign up to the Hidden Gems ARC program for an endless supply of free books of all genres:
https://www.hiddengemsbooks.com/genre-landing-page/?referral=HGPod1