Fully Booked: The Hidden Gems Author Podcast

Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog. Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers. If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.

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Episodes

4 days ago

On today's episode of Fully Booked, returning guest KimBoo York guides Craig and Roland through the rich and vibrant world of fanfiction. Having recently published a book on the subject, KimBoo is uniquely suited to unpack what fanfiction is, how it’s written, and why so many writers find it a rewarding creative outlet. From the early days of Sherlock Holmes pastiches to today’s thriving online fandoms on platforms like AO3, she explores the genre’s evolution, terminology, and community-driven roots.
The conversation explores why fanfiction resonates so strongly with both writers and readers, how it fosters community, and what it offers in terms of honing voice and craft. Because fanfiction involves writing in someone else’s universe, the discussion also touches on legal considerations and how some writers have transitioned their works into original, publishable fiction. Whether you’re a longtime fan or simply fanfiction-curious, this episode offers a comprehensive look at the form’s creative power and lasting appeal.
 
KimBoo Yorkhttps://houseofyork.info/
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
 
All episode details and links: 
https://www.hiddengemsbooks.com/podcast

Thursday Jun 19, 2025

In this eye-opening episode of Fully Booked, returning guest Ariel Anderssen shares her firsthand account of the collapse of Unbound Publishing. After successfully crowdfunding her debut memoir through the hybrid publisher, Ariel soon encountered missed royalty payments, a lack of transparency around sales data, and growing frustration. It was only through threatened legal action that she recovered her earnings, leading her to realize the company had far deeper issues. Sensing trouble ahead, she reclaimed her book rights and exited just days before Unbound collapsed, a move that spared her the worst of the fallout experienced by more than 300 affected authors.
Ariel’s story is a powerful case study in how easily authors can be taken advantage of, even by seemingly reputable publishers. Her experience underscores the importance of understanding your rights, recognizing red flags early, and maintaining control over your work. The wider failures at Unbound — and the emotional and financial toll on its authors — offer a cautionary reminder of why transparency and accountability matter in every stage of a publishing career.
Ariel Anderssenhttps://www.arielanderssenauthor.com/
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
 
All episode details and links: 
https://www.hiddengemsbooks.com/podcast

Thursday Jun 12, 2025

This week on Fully Booked, we’re exploring the essential role that community plays in a writer’s journey, particularly in genres that thrive on collaboration and shared passion. Our guest is Clay Vermulm, a dark fiction author and podcaster who shares how he transitioned from a background in wrestling and film to a full-time writing career, and how creative communities helped guide and sustain that path. Clay is not only an active participant in writing communities of all kinds, but also a committed builder who works to ensure these spaces continue to grow, thrive, and support new voices.
Clay makes a compelling case for why writers should actively engage with others, whether through local workshops, genre conventions, online spaces, or small presses. He speaks candidly about the power of showing up, volunteering, and contributing authentically to communities that align with your creative goals. From resurrecting a horror writing contest to helping lead regional and national groups, his story shows how investing in community builds opportunity and fosters long-term sustainability in a writing career. Above all, this episode is a powerful reminder that no writer succeeds alone.
 
Clay Vermulmhttps://linktr.ee/clayvermulm
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
 
All episode details and links: 
https://www.hiddengemsbooks.com/podcast

Thursday Jun 05, 2025

How do you write fiction that readers can truly see? In today's episode of Fully Booked, we speak with author Gary Smith about crafting vivid, immersive stories by drawing on real-life experience, strong character instincts, and a deep sense of place. From his free-flowing, scene-by-scene writing method to his use of real locations and photography, Gary shows how authenticity and visual clarity work together to bring stories to life.
We also explore how short fiction demands a sharper, more immediate visual style, and how translating a book into another language can unintentionally blur the imagery and nuance of the original. Throughout our discussion, Gary offers insight into writing believable dialogue, grounding stories in real settings, and the importance of trusting your own creative voice. Writers looking to make their fiction more vivid and emotionally resonant will find plenty of practical inspiration in this conversation.
 
Gary Smith
https://garysmithauthor.com/
 
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
https://www.hiddengemsbooks.com/podcast
 

Thursday May 29, 2025

In this episode of Fully Booked, we talk with Dr. Ravi Iyer, a physician, TEDx speaker, and nonfiction author who knows how to turn big concepts into books that truly connect. Dr. Ravi shares how writing a book is a lot like giving a great talk. It’s all about knowing your message, understanding your audience, and delivering your ideas with clarity and emotion. Drawing on insights from cognitive science, he explains how nonfiction writers can stay focused, write with purpose, and build real trust with their readers.
We also dive into how to build a consistent writing habit, how to shape your ideas into a strong structure, and why storytelling can be just as powerful in nonfiction as it is in fiction. Dr. Ravi’s advice is packed with value for anyone looking to establish credibility, grow their career, and create lasting impact. If you’re a nonfiction author looking to deepen your influence and connect with readers on a more emotional level, this episode offers the tools and insights to help you stand out in your field.
 
Dr. Ravi R. Iyerhttps://www.driyer.com/
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
All episode details and links: 
https://www.hiddengemsbooks.com/podcast
 

Thursday May 22, 2025

This week, Craig and Roland welcome Lauren Carter Reilly to the podcast—a trailblazing author who’s rewriting the rules of self-publishing by steering clear of Amazon entirely when it comes to finding readers for her Gothic horror series The Wonderful Lady B and her upcoming romantic comedy In This Fair Chase.
Lauren’s writing career has roots in her background as a classically trained actress, a background she used to captivate an audience of 142,000 TikTok followers with witty, shocking, and engaging video shorts that featured many of the characters she’d later go on to write about in her books. This audience gave her the leverage to skip the hamster wheel of Amazon publishing entirely, empowering her to sell books directly to readers instead, through both her website and local independent bookstores.
Driven by a commitment to creative freedom and ethical publishing in a world that often pushes authors toward corporate platforms, Lauren’s journey is a powerful example of how authors can build a brand on their own terms, market their books organically, and navigate the challenges of writing across genres.
 
Lauren Carter Reilly
https://www.glamourpossum.com/
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
 
All episode details and links: 
https://www.hiddengemsbooks.com/podcast
 
 

Thursday May 15, 2025

What does it take to write a full-length novel every week for months on end? In this episode of Fully Booked, we talk with author Alison McBain about her ambitious goal to write 52 books in a year, and how her first attempt led to 34 completed novels in 34 weeks, spanning a wide range of genres. While she didn’t hit her full target, writing over a million words in a focused sprint gave her the tools and confidence to try again, this time with even more insight and strategy.
Sustaining that pace takes more than motivation. It can only be done through careful planning, which is why Alison walks us through the preparation that made it all possible. From outlining and character work to managing daily word counts and genre shifts, she shares how long-term planning, disciplined workflows, and the support of writing communities helped her stay on track. Whether you're looking to write faster, take on an ambitious challenge of your own, or simply build a more efficient creative process, Alison’s experience offers practical takeaways for writers at any stage.
 
Alison McBainhttps://www.alisonmcbain.com/
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
 
All episode details and links: 
https://www.hiddengemsbooks.com/podcast

Thursday May 08, 2025

On this week’s episode of Fully Booked, we explore the idea of writing with intentional ambiguity, a technique that involves leaving certain details unsaid to encourage deeper reader engagement. By strategically withholding information, authors allow readers to draw their own conclusions, imagine unwritten backstories, and interpret character motivations in different ways. Swedish author Karl Hörnell joins Craig and Roland to discuss how this approach can preserve narrative momentum and create a more immersive experience. While ambiguity has value across genres, it is especially powerful in science fiction, where over-explaining can quickly date a story or limit the reader's imagination.
Karl shares his experience writing a novel set in a world populated by AI characters. Each of these characters is inspired by well-known fictional robots, but they are never named outright, and recognizing their origins is not essential to understanding the plot. This leaves the door open for every reader to enjoy the story, while offering added depth for those who pick up on the subtle references. The conversation explores how ambiguity can keep readers engaged without overwhelming them with detail, offering practical insights into how authors can say just enough and let the rest unfold in the reader's mind.
 
Karl Hörnellhttps://www.amazon.com/dp/B0CXYM4DPJ
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
All episode details and links: 
https://www.hiddengemsbooks.com/podcast

Thursday May 01, 2025

After a decade of running an ARC service, we’re very familiar with getting reviews and how important they are to making your book stand out from the crowd. But attracting attention is just one way that reviews can help drive sales. This week, Fully Booked is joined by Roxanne Burkey and Charles Breakfield, co-authors who have built an entire strategy around using reader feedback to amplify their books’ visibility and build stronger connections with their audience. From extracting standout quotes to publicly thanking reviewers, they reveal how thoughtful review management can become a powerful marketing tool.
Breakfield and Burkey explain how authors can leverage both positive and critical feedback to grow their platforms, the importance of expanding visibility across multiple sites and formats, and how creatively repurposing reader comments can drive buzz and loyalty. Whether you’re sitting on a backlog of reviews or just starting out, today’s conversation offers plenty of unique ideas and actionable tips for making the most of the feedback readers are giving your work.
 
Breakfield and Burkeyhttps://enigmabookseries.com/
 
Hidden Gems
Need our help publishing or marketing your book? 
https://www.hiddengemsbooks.com/author-services/
All episode details and links: 
https://www.hiddengemsbooks.com/podcast

Thursday Apr 24, 2025

This week on Fully Booked, we’re joined by romance author Elle Christopher, whose debut novel is rooted in profound personal loss and emotional transformation. After the sudden death of her husband, Elle turned to writing as a coping mechanism for both herself and her five children. What started as a private act of healing eventually evolved into an immersive love story that has already struck a chord with early readers.
Drawing from her background in corporate marketing, Elle shares how she applied those skills to the steep learning curve of self-publishing. From navigating beta reader feedback and laying the foundation for a personal brand, to finding authentic ways to connect with readers in a crowded market, Elle discusses her experience as a first-time author. With no formal writing background, she dove into research and quickly discovered that sincerity and authenticity can be some of the most powerful tools in reaching an audience.
 
Elle Christopher
https://ellechristopher.com/
 
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
https://www.hiddengemsbooks.com/podcast
 

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