Fully Booked: The Hidden Gems Author Podcast

Fully Booked EP167: How Atticus is Simplifying Writing, Editing, and Formatting

This week, we’re welcoming back a familiar face in both the self-publishing world and on this podcast. Dave Chesson, the creative force behind industry-leading tools like Publisher Rocket, returns to discuss one of his other major successes—Atticus. After more than two years on the market and continuous user-driven improvements, Atticus has steadily evolved and built a large, dedicated following. By blending the best features of writing, editing, collaboration, and formatting tools, it delivers unparalleled functionality for a one-time price that includes all future upgrades.
Dave leads us deep into the core of Atticus's capabilities, from real-time collaboration and customizable permissions for editors and beta readers, to cloud-based security and intuitive drag-and-drop formatting. With each update, Atticus moves closer to his broader vision of a comprehensive book management system—designed not only for authors, but also for the publishing team they work with. If you're ready to simplify your workflow and move away from juggling a costly suite of tools, this episode offers valuable insight into how Atticus can save you time and money by replacing them all with a single, streamlined solution.
 
Dave Chesson and Atticus
https://www.atticus.io/
 
Hidden Gems
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Fully Booked EP166: Unlocking the Power of Personal Branding

Besides a great book, what is it that makes readers remember you and keep coming back for more? According to award-winning brand strategist and personal brand navigator Lauren Clemett, an author’s success is directly tied to their branding. With years of experience helping authors amplify their visibility worldwide, Lauren reveals how the science of neurobranding shapes the way readers connect with your books—and why identifying your target reader is the key to knowing not just what to say, but where to say it.
Today’s discussion goes beyond theory, as Lauren offers practical, concrete tips for any author, regardless of genre or publishing experience. From building a recognizable identity around your message to leveraging micro-influencers and word-of-mouth marketing, this episode is packed with actionable strategies and no-nonsense advice that will help you raise awareness of your author brand and provide a clear path to amplifying your author profile.
 
Lauren Clemetthttps://theaudaciousagency.com/
 
Hidden Gems
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Fully Booked EP165: Crafting Connection Through Life’s Ups and Downs

One of the most crucial aspects of writing is understanding your audience so that the stories you tell truly resonate. In today’s episode of Fully Booked, we explore this concept with author and speaker Randi-Lee Bowslaugh, who connects with her readers by sharing her personal experiences with mental health and autism. By blending storytelling with an engaging, accessible style, Randi ensures her books reach the people who need them most, offering a sense of companionship to those facing similar struggles.
For Randi, authenticity is key—her conversational approach fosters a deeper connection with readers than a more formal, textbook-style format would. She also incorporates practical elements, such as worksheets, to blend emotional resonance with actionable support. Beyond writing, she shares insights into marketing strategies that emphasize personal connections, including the power of podcasts and word of mouth to reach the right audience. Whether you’re crafting memoir, self-help, or even fiction, this episode explores how writing with purpose, honesty, and a clear understanding of your audience can leave a lasting impact.
 
Randi-Lee Bowslaugh
https://www.rbwriting.ca/
 
Hidden Gems
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Fully Booked EP164: Project Managing Your Book from Idea to Bestseller

Writing a book is one thing—getting it published and into readers’ hands is another challenge entirely. For first-time authors, the process can feel overwhelming, but today’s guest, business consultant and author Jennifer Musser, shares a strategy to make it manageable. By breaking the writing and publishing process into smaller components—outlining, drafting, cover design, formatting, marketing, and more—Jennifer explains how authors can stay organized and on track rather than feeling lost in the many moving parts of self-publishing.
Her methodical approach offers a roadmap for moving forward with confidence, especially for authors who feel stuck when faced with too many tasks between them and a finished book. In addition to her step-by-step strategy, Jennifer also shares insights and actionable advice on striking a balance between creative expression and market expectations, ensuring your book not only stands out but also connects with the right audience. By applying a project management mindset, she shows how writers can tackle the publishing process with clarity and structure—turning an overwhelming task into a series of achievable steps.
 
Jennifer Musser
https://jlmaconsulting.com/
 
Hidden Gems
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Fully Booked EP163: The Power of Firsthand Research in Writing

From visiting unfamiliar locations to speaking directly with locals, nothing beats experiencing key elements of your story firsthand. When possible, this kind of immersive research can make the difference between a good book and one that truly transports readers. In today’s episode of Fully Booked, Craig and Roland sit down with award-winning author Dr. Randy Overbeck to explore how direct, on-the-ground research enhances storytelling. Overbeck, a former educator turned award-winning mystery author, shares how traveling to real settings, consulting experts, and even participating in activities like sailing or dune buggy rides has helped him craft compelling, authentic narratives.
As Overbeck explains, firsthand research does more than just help set the scene—it strengthens character development, enriches historical details, and adds depth to complex social themes. He has spent years refining his approach by connecting with local experts, securing permissions for real-world references, and weaving his findings into gripping mysteries. But not every detail can be uncovered in person, and even Overbeck relies on traditional research methods to fill in the gaps. By blending fieldwork with more conventional research, authors can create immersive, believable stories—whether they can visit their book’s setting or not.
 
Dr. Randy Overbeck
https://www.authorrandyoverbeck.com/
 
Hidden Gems
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Fully Booked EP162: Write Your Way to Professional Credibility

Can writing a book transform your career? In this episode of Fully Booked, we sit down with author and technologist R.D.D. Smith to explore how professionals can use writing as a powerful tool to build credibility and open new opportunities. Drawing from personal experience, Roger shares how writing books helped him gain industry recognition, secure career-changing roles, and even land a prestigious CTO position.
No matter your industry, Roger’s actionable strategies will help you identify your specific niche, overcome imposter syndrome, and turn your unique expertise into impactful books. Whether you're a part-time writer with a full-time job or a professional looking to stand out in your field, this discussion is packed with inspiration and practical advice on using the written word to stand out from your peers and boost your career.
 
R.D.D. Smith
https://rddsmith.com/
 
Hidden Gems
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Fully Booked EP161: Heroes, Villains, and the Gray Areas In-Between

Conflict drives every great story, but what truly makes a hero compelling? And why are villains often the most captivating characters on the page? In today’s episode of Fully Booked, we delve into the intricate "hero-villain dance" with novelist and former educator Lori Paul Johnson. By exploring the moral complexity of antagonists and the archetypal struggles of heroes, Lori breaks down storytelling techniques that keep readers hooked—revealing how a well-crafted villain doesn’t just oppose the hero but elevates the entire narrative.
Using a variety of vivid examples, Lori illustrates how heroes are forged in the fire of conflict—whether facing a formidable enemy, an unforgiving environment, or their own inner demons. But storytelling is rarely as simple as good versus evil. By embracing moral ambiguity and crafting anti-heroes, authors can create relatable and multifaceted villains who are as compelling as the protagonists they challenge. So whether you’re writing thrillers, mysteries, or character-driven dramas, this episode offers invaluable insights to help you create dynamic, page-turning conflict between richly developed characters—both "good" and "bad."
 
Lori Pollard-Johnson
https://www.sistersincrime.org/
 
Hidden Gems
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Fully Booked EP160: How AI Tools Can Empower Authors, Not Replace Them

While some self-published authors are keen to embrace tools that leverage artificial intelligence, others continue to have concerns about AI erasing the importance of a writer’s work, and degrading the publishing industry as a whole - concerns addressed by this week’s guest, Dan Curran.
Dan is the co-founder of Chapters.io, a company that provides a structured approach to content creation by capturing an authors' ideas through recorded interviews, using cutting-edge AI to organize, structure, and refine their words, and finally using a human editor to bring it all together. This innovative process aims to remove the stress and barriers that prevent many experts and thought leaders from writing their first book, while still ensuring their authenticity remains intact.
Today's discussion also spans the broader publishing landscape and how, as today's AI agents become more sophisticated, authors have access to an assortment of powerful tools that can be used to streamline everything from manuscript development to marketing strategies. Dan also shares his insights into why holding onto your intellectual property is crucial, and the variety of ways they can lead to revenue streams beyond simple books sales. Whether you're an AI skeptic or enthusiast, this episode is full of ideas of how AI can be used to enhance, rather than diminish, the role of human creativity in publishing.
 
Dan Curran
https://www.chapters.io/
 
Hidden Gems
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Fully Booked EP159: Asking "What if...?" to Develop Creative Concepts for your Novel

On this week's episode, Craig and Roland are joined by thriller author John Bukowski, who asks the provocative question: “What if…?” 
John argues that posing the question of “What if…?” is one of the best ways to come up with ideas and concepts guaranteed to hook new readers. It’s the question which inspired the first of his novels, the provocative Project Suicide, and it was the compelling answer he came up with which led to the book being snatched up by an eager publisher.
Whether it’s introducing conflicting new characters, shattering the status quo with unexpected events, or presenting protagonists with seemingly impossible choices to make, the answer to your own “What if…?” could be just the thing to elevate your writing to the next level, and make your book stand out amid the competition.
 
John Bukowski
www.thrillerjohnb.net
 
Hidden Gems
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Fully Booked EP158: How and Why You Should Submit Your Books for an Award

In this week’s episode of Fully Booked, Craig and Roland are joined by author and journalist Renee Garrison, the former president of the Florida Authors and Publishers Association and a passionate advocate for entering your books into some of the many award competitions held across America each year. Renee argues that winning or being nominated for a book award can provide invaluable credibility to your writing, inspire many new readers to take a chance on your work, and deliver powerful free publicity that can help your books stand out among the millions of new titles being published each year.
Renee offers practical advice on identifying legitimate awards, understanding the submission process, and strategically incorporating awards into your marketing plan. From cost-saving tips during the application process, to leveraging the power of networking to amplify your reach, Renee demonstrates how seeking literary recognition through book award competitions should be a key part of every author’s publishing strategy.
 
Renee Garrison
https://www.reneegarrison.com/
 
Hidden Gems
Need our help publishing or marketing your book?
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All episode details and links:
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